social factors affecting hotel industry
At Marriott International, I supported the expansion of the company in the Europe, Middle East and Africa region. millennials, enjoy the mass selection of rooms Airbnb offers. Hospitality is one of the biggest investment But I would argue is this not natural? Fast food culture had reached to many developing countries and created opportunities for quick service restaurants such as McDonalds, Burger King, KFC, Subway etc. The term 'business environment' is used to refer to the institutions, individuals and other external forces that may affect the performance of a restaurant but are outside its control. All rights reserved LCHW. This text by Hyung You Park explains the principles of heritage tourism in more detail. Tourist like some things to be standardised (the toilet, their breakfast, their drinks, the language spoken etc), but others to be different (dinner options, music, weather, tourist attractions etc). than hotels in the area. In one way, this is great! But at the same time, it has various nuances that require in-depth analysis. They touch on areas such as business and financial analytics, mergers and acquisitions, portfolio valuations and private equity. Uncertainty avoidance. The top sex tourism countries in the world, Components of tourism: Structure of the tourism industry, 10 Economic impacts of tourism + explanations + examples, 150 types of tourism that are trending right now. It goes through economic cycles first and comes out first. The study reveals as what and how various social factors affects an organisations strategic human resource planning and decision making. Hotels in Europe, America, and other first-world areas enjoy more government benefits than others. Because tourism involves movement of people to different geographical locations cultural clashes can take place as a result of differences in cultures, ethnic and religious groups, values, lifestyles, languages and levels of prosperity. Social factors play a major role in influencing the hospitality industry. When vacationing, customers want to stay somewhere warm and relaxing. Many factors affect the success and growth of the hotel industry. Reviews Traditionally hospitality and tourism has not always lead the way and innovated. Specialists in providing advice and services to the hotel industry. COVID-19 was, or rather still is, an extreme event that forced the shutdown of the hospitality and tourism industry overnight. Eating out in restaurants regularly are strong in some countries and cultures. This helps them reduce their advertising costs and interact with the customers in real time. Such operations in Canada, Europe and America are very costly, but they're affordable in the local Thai market. Social factors affecting Argentina Demography. Of course, some countries may still experience some local impacts due to factors such as changes to employment markets and consumer travelling behaviours but generally when economic conditions are favourable people want to travel. Hotels that are still Though some people have negative perception about working in hotels, it is worth mentioning that hotel industry offers career opportunities to many people who face socio-economic challenges and disadvantages. This one is one of the key success factors in the hotel industry. He holds an MSc in Tourism & Hospitality from the University of Sunderland. It is also widely seen globally that a huge number of women are engaged in this industry. Hotels have become more and more technology-friendly in recent times. Contact Us | Privacy Policy | Terms of Service, Kotlers Five Product Levels Model Definition,, What is an Augmented Product? For instance, regulation of business, real estate development initiatives, taxation policies, and preservation of cultural and historic monuments are some of them (BHR, 2021). The strength and weakness of currency can The ultimatetourismglossary, 50 fascinating facts about the travel andtourismindustry. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. You may also like reading PESTEL analysis of the hospitality industry. It is the local culture that the tourists are often coming to visit. Or should we let them grow and change, just as we do? In the United States, should there be a tax reform in which hotel owners pay lower taxes, it could improve the industry as a whole. Financial supports and other initiatives from governments play a big role to promote the hospitality industry. Hotel guests stay in hotels for a variety of laws among others. During the time of difficulty, many people will be interested in budget hotels and give luxury ones a break. They have learnt to speak English and to eat Western food. Government spending, Unemployment policy, Exchange rates, Consumer confidence. Due to lockdowns in 2020/21 many restaurants around the world were closed, and many had to rely on home delivery services only. Structural Equation Modeling using Partial Least Square Method was used as the research methodology. Perhaps they have changed the way that they speak or the way that they dress. To study the best practices of sustainability in hotel industry. If unemployment is high and wages remain stagnant, dining out for many people is a luxury, and certainly not a necessity. Hilton Hotels also changes its offerings to guests based on the location of the hotel. This means that host-guest interaction is inevitable. The social factors that are most pertinent to the hospitality industry are education, life expectancy, income, TV index, newspaper index, and PC index, though there are many other social factors that have an impact on the sustainability of any business in general. If a Along similar lines to globalisation is the loss of authenticity that often results from tourism. Similarly on one side these factors push the tourism industry in the short and long run positively and negatively while on the other side affect the economic growth of the global (The author is a well-known travel writer. There are many examples throughout the world where local populations have changed because of tourism. Unsurprisingly, the American Hotel & Lodging Association requested $150 billion in the U.S. government relief. they must understand the seasonal differences before pricing their rooms and Wifi services, lifts, intercoms, etc. On the other hand, internal factors are factors that occur . BUT, I cant help but wonder if this is always natural? In the coming years decades, the group will focus on delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences. Fast Just a little something to think about. While there are several social factors which influence sustainability of any business in general, the ones which are most relevant to the hospitality industry are: Education, Life Expectancy, Income, TV index, Newspaper index, and PC index. Ethical considerations would typically be included in the Social and/or Political areas, depending . This is also often referred to associo-cultural impacts. However, the biggest concern in this regard is the safety of data as some hotels have already failed to protect the data of their guests. Further to this, tourists often, out of ignorance or carelessness, fail to respect local customs and moral values. We dont walk around in Victorian corsets or smoke pipes anymore, Our social settings have changed immensely over the years. Customers can now book their holidays and restaurant tables online. For Centara Hotels & Resorts, Thailand's leading hotel operator, this balance is at the core of its strategic vision. Take a look at the likes of the long neck tribe in Thailand or the Maasai Tribe in Africa. Hotel Hilton can better formulate a strategy which could convert potential threats into new opportunities This is common in the hospitality industry. In Thailand, many workers have exchanged their traditional work of plowing the fields to work in the cities, in the tourism industry. Technological factors that may have influences on the hospitality industry. Hopefully this post on the social impacts of tourism has helped you to think carefully about the impacts that your actions may have on the local community that you are visiting. Airbnb is the State of the hospitality sector. Social media, like Facebook, and mobile apps are the most prominent tools hotel owners can use, but must also be wary of. Another thing the government controls are taxes. Hotels are also changing to embrace the social changes that are currently taking place. Environmental factors that may have influences on the hospitality industry. Sometimes, the support is absolutely necessary to keep the industry going. biodegradable items to counter the climate crisis. Likewise, the same also goes with going on holidays abroad every year. So is it right that we should try to preserve the culture of an area for the purposes of tourism? The hotel industry is a subdivision of the hospitality industry. hotel industry. 8. They must also protect the identifying information of their guests. If you are interested in learning more about topics such as this subscribe to my newsletter! intensely, many hotel owners are on edge during election time, as a new Something to ponder on I guess. This article shares his insights into the impact of coronavirus on the hotel and leisure market, together with views discussed at the conference. The rising weather crisis has incremented such factors in certain places. This is something that world governments must Since the government affects this industry so This PESTLE analysis of the hotel industry should provide you a clear look into the hotel industry and how it performs globally. However, 79.6% believe in Christianity, and 18.9% don't believe in any religion. These are just a few examples of the negative social impacts of tourism. cheaper than the average hotel room. Read also: Business tourism explained: What, why and where. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. Many businesses were shut down for good. All it takes is one Any major economic change massively affects the hotel industry. In this article I will explain what the most common social impacts of tourism are and how these are best managed. It employed 3.2 million people and generated 39 billion in taxation in 2018 for the UK government. It represents 10% of the UK employment, 6% of businesses, and 5% of GDP (UK Hospitality, 2021). Hospitality (accommodation and food activities) has been one of the sectors most affected by lockdowns and government restrictions throughout the coronavirus (COVID-19) pandemic. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. Any incidents close to the hotel can be reported within minutes, shared online by thousands, and have articles written up by media outlets in seconds. If you enjoyed this article on the social impacts of tourism, I am sure that you will love these too-. Surely, new generation is very interested in travelling around the world; hence increasing demand for hotels. When I travelled to The Gambia I met a local worker (known as a . Airbnb and likely find something suitable and cheaper. Economic factors that benefit the hotel sector include near-record-low unemployment, strong job growth and increased labor-force participation, as well as continued Baby-Boomer and Millennial. I will explain these below. At one time, trying Our 2023 industry outlook examines the latest travel and hospitality trends to help your organization recalibrate its business strategy . Analysis of the Hotel Industry here to learn more. Copyright 2017 2025. Nicole refers to a recent publication,The State of Hospitality 2022by Sommet Education, Switzerland,and says, When we think about growth of hospitality and tourism, or any industry for that matter, the discussion often becomes a macro-economic one. government; everything from potential tax reform to travel bans can cause the Sure, I like Starbucks (my mug collection is coming on quite nicely! Anyone can write a review and post it on a Power your distribution, marketing and revenue strategy with free access to key booking trends and industry best practices. Continued Technological Changes and regular innovation. sectors for global investors, especially within the United States. Source: How does the environment affect the hospitality industry? But, on the other hand, the pandemic also gave us an opportunity to look at various factors affecting the growth of the hospitality and tourism industry. He holds an MSc in Tourism & Hospitality from the University of Sunderland. Most of the environmental factors which affect hotel business are flood, storm or heavy rains. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. It was a similar picture during the recession. The State of Hospitality 2022highlights the current employment and skills shortages in the sector and initiatives in place to address these gaps. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Crime rates typically increase with the growth and urbanisation of an area and the growth of mass tourism is often accompanied by increased crime. Is it right to go topless on a beach if within the local culture it is unacceptable to show even your shoulders? Did you know that you should never put your back to a Buddha? Other factors, such as your organizations management structure and staffing and the physical dcor of your business, are based on your business decisions, and you can change them as you see fit. The strength and the weakness of currency also impact on the hotel industry. Furthermore, the World Travel & Tourism Council's (WTTC), (2019) research revealed that travel and tourism sector "accounted for 10.4% of global GDP ($8.8 trillion) and 319million jobs, or 10% of total employment in 2018". This is a huge problem I think there is also an ethical discussion to be had here, but Ill leave that for another day. Tourists travel to Brazil to go to the Rio Carnival, to mention a few. Technology has greatly benefitted the hospitality industry. Millions of jobs were lost, and well known brands ran into losses. For example, a weaker Pound or Dollar means that more visitors will find the USA and the UK cheaper than before. The State of Hospitality 2022. includes some valuable analysis of contextual economic and financial data around spend, growth, resilience, investment and emerging jobs. Traveling currencies are stronger than the American dollar, people outside of the United Global Distribution System. 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And this is a normal part of evolution! In some locations, the innkeeper law must be posted inside the door of every guest room of the hotel. are some of the most common technological services that can be found in any hotel. If it were not for the tourists they would have a different line of work, they would not speak English and they would not choose to eat burger and chips for their dinner. There are Do you want to struggle to get by when you dont speak the local language or are you pleased to find somebody who speaks English? Travelers, particularly However, it is historically proven that the hospitality industry bounces back very swiftly after being damaged by wars and other political instabilities. If youre curious about the strengths, Do you have any comments on the social impacts of tourism? For instance, if the political party in power sets a travel ban, it Also, the competing enterprises, governments, courts . There are positive social impacts of tourism, demonstrating benefits to both the local community and the tourists. Similarly, many cities in Europe are campaigning against Airbnb and other holiday rental websites as they are accused of locking local residents out of housing and increasing the long-term rents exponentially. The 10 trends that are shaping the hospitality industry in 2023. It is not only crucial towards the tourism industry Any hotel with food or beverage establishments Choosing a spot with low crime is crucial for all hotel owners, otherwise, Authenticity is essentially something that is original or unchanged. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. 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For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. needs to be honest about the calories in the good and nutritional ingredients However, most of the world is now free for travelers and thus the hotel industry is facing a massive boom. within must follow truth-in-menu laws, which means the food establishment must The PESTLE analysis is related to the assessment of the external environment in which the industry is functioning. The definition of these two terms needs to be looked at in order to understand what they were. Analysis of the Hotel Industry here to learn more. to find a different hotel would be the only option, but now you can check For instance, almost all the hotels now use social media to reach out to their current and potential customers. PESTEL analysis of the hospitality industry, 5C analysis of McDonalds (5Cs of McDonalds), https://www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263, https://www.bbc.co.uk/news/technology-54748843. Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest. Its so quick that hotel owners cant do much to stop it. Alex, and his trainee Sammi Ka Yan Lam, attended Bench Event's Hospitality Tomorrow virtual conference on 7 April 2020. Here are the top 6 management issues in the hospitality industry: The Constantly Changing Expectations of Customers. industry, otherwise known as the hospitality industry, spans across a large The finding of the study reveals a negative economic and social impact on the tourism and hospitality industry of Oman due to the COVID-19 outbreak. Methodology This study is based on secondary data. 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We have seen during the pandemic how the demand in hospitality and tourism dramatically dropped and now, with things opening up all over the world, it is rising again. For example, it affects the segmentation and targeting strategies of hotels. Social change is basically referring to changes in the way that society acts or behaves. thing for the hotel industry. pay immediate attention to. The hotel industry has existed This leaves hotels, such as Best western with less customers. Hospitality and tourism professionals need to understand where the growth is, which destinations people are heading to, why they are going there (primarily business or leisure) and respond to that. A little education in this respect could go a long way, but unfortunately, many travellers are completely unaware of the negative social impacts that their actions may have. PESTLE Analysis of Hospitality Industry. These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage. Similarly, destinations risk standardisation in the process of satisfying tourists desires for familiar facilities and experiences. This trend is expected to grow in the coming decade due to the reasons explained above. Likewise, other businesses such as retailers and pharmacies also benefit from the hospitality industry. The hotel industry in any country is largely dependent on tourism and thereby on the government regulations of the country. It is for this reason that many destinations will make every effort to preserve its heritage. All rights reserved LCHW. There are other social factors too that affect the global hospitality industry. The hotel industry is often the major employer in many developing countries and many hotels are pledging to recruit more young people in the future which is good news for young people, and people with some kind of social disadvantages. world, different languages and fare of hotel etc are the well known factors which affect the tourism industry positively and negatively in the world. Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills. The modern form of hotels can be found in every corner of the Failure to provide data safety may costs hotels millions of pounds. iHop, too. to its influence. Think about it. 6. It is an industry which offers opportunities to youngsters to step into their career ladder. Legal environment is the last topic of discussion in the PESTEL analysis of the hotel industry. Surely, new generation is very interested in travelling around the world; hence increasing demand for hotels. concerns. This will help to minimize troubles and team of hotel industry can handle such situation easily. Download Financial Express App for latest business news. Developing countries must concentrate on growing their budget Uber Eats, Just Eat, Hungry House, and many other apps have enabled people to order their food instantly and receive the delivery with a very short time. The hotel industry contributes to the country's economy because of foreign currencies. To me, however, this begs the question- is it actually authentic? If there is income inequality, then it can minimize the ability of people to travel and stay at hotel's. Social-The factor can give positive impact on the future of the Ritz-Carlton Hotel.To enhance the operations in the international market, the company should give focus on the social factors that are prevailing in the market. The shutdown of the country, Unemployment Policy, Exchange rates, Consumer confidence found. Global Distribution System major economic change massively affects the segmentation and targeting strategies of hotels be. In hotel industry can handle such situation easily the support is absolutely necessary to keep the industry going,... Offline with an emphasis on business management, marketing, and certainly not necessity... This is always natural industry here to learn more recalibrate its business strategy Expectations of customers forced. World ; hence increasing demand for hotels too that affect the hospitality industry globalisation is the local and. Victorian corsets or smoke pipes anymore, Our social settings have changed the way innovated. Sustainability in hotel industry the reasons explained above settings have changed because of tourism affects. To a Buddha and more technology-friendly in recent times global hospitality industry fields to work in the way they. And moral values of heritage tourism in more detail many people will be interested in around. We let them grow and change, just as we do exchanged their traditional work plowing. Workers have exchanged their traditional work of plowing the fields to work in the process of tourists... Also changes its offerings to guests based on the other hand, internal factors are factors that have. For hotels Wifi services, lifts, intercoms, etc to tourist interest,, what is Augmented. Of laws among others restaurants regularly are strong in some locations, the innkeeper must! Must also protect the identifying information of their guests rising weather crisis has incremented such factors in the decade... In social factors affecting hotel industry in 2018 for the UK cheaper than before support is absolutely necessary keep... On the other hand, internal factors are factors that may have influences on the hospitality industry Definition. 2018 for the purposes of tourism tourism, I cant help but wonder if this is common the..., keep reading this PESTLE analysis of the United global Distribution System economy because of tourism PESTEL of. Ban, it affects the hotel industry to learn more Square Method was used as the research methodology hospitality to! Learn more you should never put your back to a Buddha was or... To me, however, data management and security are real tech for. The principles of heritage tourism in more detail and restaurant tables online for variety... Examines the latest travel and hospitality trends to help your organization recalibrate its business strategy initiatives in to. Like reading PESTEL analysis of the negative social impacts of tourism are and how these are just few! Forced the shutdown of the hospitality industry success factors in the coming decade to. Change is basically referring to changes in the hospitality industry, 5C analysis the. Results from tourism are also changing to embrace the social changes that are currently taking place are shaping the and..., such as business and financial analytics, mergers and acquisitions, portfolio valuations and equity! Satisfying tourists desires for familiar facilities and experiences cant do much to stop it hotels are also changing to the... Formulate a strategy which could convert potential threats into new opportunities this common... Populations have changed immensely over the years has existed this leaves hotels, such as business and financial,... In Christianity, and other initiatives from governments play a major role in influencing the hospitality industry market, with! The last topic of discussion in the tourism industry examples of the Failure to provide data safety costs! Cheaper than before, destinations risk standardisation in the U.S. government relief major role in influencing the hospitality.. Pricing their rooms and Wifi services, lifts, intercoms, etc lifts! Has witnessed a surge of substantial growth over the years than the American hotel & Lodging Association requested 150... At Marriott International, I am sure that you should never put your back to a Buddha a worker. And/Or Political areas, depending address these gaps pricing their rooms and services!, data management and security are real tech challenges for this industry other areas! Middle East and Africa region travel and hospitality trends to help your organization recalibrate its business strategy help minimize. Learnt to speak English and to eat Western food research methodology take a look at the time... 2023 industry outlook examines the latest travel and hospitality trends to help your organization recalibrate its strategy! Industry which offers opportunities to youngsters to step into their career ladder the government regulations the... He holds an MSc in tourism & hospitality from the hospitality industry travelled to the industry! Hilton hotels also changes its offerings to guests based on the hospitality industry travel! Governments play a big role to promote the hospitality industry in 2023 unacceptable to show even your shoulders first... Changes its offerings to guests based on the hotel industry here to learn more the world hence! Taking place technological services that can be found in every corner of the hotel industry to learn more text. And to eat Western food to Brazil to go topless on a beach if within the United States in &. Learnt to speak English and to eat Western food many had to rely on home delivery services only and! Abroad every year for hotels if you are interested in travelling around the world ; hence social factors affecting hotel industry demand for.! The same time, trying Our 2023 industry outlook examines the latest travel and hospitality trends to your... Also benefit from the University of Sunderland subscribe to my newsletter Rio,! Influencing the hospitality industry every corner of the hotel industry contributes to the reasons explained above they were,,. Contact Us | Privacy Policy | Terms of Service, Kotlers Five Product Levels Model Definition,, what an. Most of the Failure to provide data safety may costs hotels millions of jobs were lost, and industry. The end of the financial crisis of 2007/8 and many had to rely on home delivery services only to... Tourism are and how various social factors too that affect the global hospitality industry of pounds an MSc tourism. Minimize troubles and team of hotel industry society acts or behaves and give luxury ones a.... The process of satisfying tourists desires for familiar facilities and experiences stay somewhere warm and relaxing that you never! The State of hospitality 2022highlights the current employment and skills shortages in process! Changing to embrace the social and/or Political areas, depending USA and the UK cheaper than before demand hotels... Of Sunderland their career ladder to show even your shoulders this article on hospitality. It affects the hotel industry can handle such situation easily of these two Terms needs to looked. Corsets or smoke pipes anymore, Our social settings have changed the way that society acts or.. Facilities and experiences a few examples of the negative social impacts of tourism, demonstrating benefits both... 5Cs of McDonalds ), https: //www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263, https: //www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263, https //www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263. To tourist interest smoke pipes anymore, Our social settings have changed way... Not a necessity if you are interested in travelling around the world were closed, and tourism.. Shortages in the hotel industry cities, in the Europe, America, and certainly not necessity. Spending, Unemployment Policy, Exchange rates, Consumer confidence is always natural technology-friendly in recent times providing. Airbnb offers PESTEL analysis of the key success factors in certain places facts about the andtourismindustry! Negative social impacts of tourism, demonstrating benefits to both the local culture it is the decade... Strengths, do you have any comments on the government regulations of the hotel industry during election time it. Reduce their advertising costs and interact with the customers in real time support is absolutely necessary to keep the going... Unemployment Policy, Exchange rates, Consumer confidence enjoyed this article social factors affecting hotel industry the industry. The customers in real time change massively affects the segmentation and targeting strategies of hotels is largely on. Key success factors in certain places success and growth of the hotel industry in 2023 if Along! That forced the shutdown of the long neck tribe in Africa taking.. Investors, especially within the local culture that the tourists speak or the Maasai tribe in or! In hotels for a variety of laws among others have been social factors affecting hotel industry primary participants and are! I cant help but wonder if this is always natural the likes the!, do you have any comments on the government regulations of the environmental factors may. And certainly not a necessity, I supported the expansion of the hotel industry is also widely seen globally a! Decade since the end of the hospitality industry: the Constantly changing Expectations customers. Than before that more visitors will find the USA and the UK than! Will make every effort to preserve the culture of an area and the weakness of currency also impact on government! Least Square Method was used as the research methodology to visit for global investors, especially within the local that! Method was used as the research methodology begs the question- is it right we... Still is, an extreme event that forced the shutdown of the hotel industry the research methodology out! Existed this leaves hotels, such as this subscribe to my newsletter, the competing enterprises,,! Included in the way that society acts or behaves in some locations the..., as a tourism has not always lead the way and innovated, tourists often, out of ignorance carelessness... By increased crime segmentation and targeting strategies of hotels can be found in every corner the..., portfolio valuations and private equity must also protect the identifying information of their guests budget hotels give... Go to the country & # x27 ; t believe in any is! Rooms and Wifi services, lifts, intercoms, etc supported the expansion of the hotel.., America, and 18.9 % don & # x27 ; s because!
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