It is fair to say that, in general, the professor of physics would have more credibility to discuss the topic of physics. There are a lot of different areas that distributive justice can impact, including: Income: how much money an individual earns Wealth: how much money and resources an individual accumulates. While you might be very upset about the issue, you dont want to convey this feeling in your letter. Comic Relief Overview & Examples | What is Comic Relief? hb```f``a`a`g`@ +svl #A(f``Q3L886NUmtt6FV DJ C? Emotional Appeal Overview & Examples | What is Emotional Appeal? Rationality. Download the appeal letter template (compatible with Google Docs and Word Online) or see below for more examples. When reading a text, try to locate when the author is trying to convince the reader using emotions because, if used to excess, pathetic appeals can indicate a lack of substance or emotional manipulation of the audience. Logos is brainy and intellectual, cool, calm, collected, objective. Aristotle stated that logos was the most effective appeal. Think, for example, of the emancipation of women, the downfall of apartheid in South Africa, or the civil rights movement in the USA. In your letter, explicitly state what you hope will happen. ?fvzu You dont want your letter to have to pass through a number of handsthis will only delay a resolution to your issue. Keep It Brief. If you've managed to avoid scandals of corruption or fraud, your election will be much easier. ", Chapter 4: Structuring, Paragraphing, and Styling, 4.6 Breaking, Combining, or Beginning New Paragraphs, 4.7 Transitions: Developing Relationships between Ideas, 4.10 A review of the five-paragraph essay, 4.11 Moving Beyond the five-paragraph format, Chapter 5: Writing a Summary and Synthesizing, 5.3 Make Connections When Synthesizing in Your Writing, 5.4 Informative vs. Argumentative Synthesis, Chapter 6: Thinking and Analyzing Rhetorically, 6.4 Rhetorical Appeals: Logos, Pathos, and Ethos Defined, 6.6 Moving Beyond Logos, Pathos, and Ethos: Speech Act Theory, Chapter 7: Multimodality and Non-Traditional Texts, 7.3 Multimodal Texts and Rhetorical Situations, Deeper Reading: An Introduction to and Strategies for Multimodal Composing, 8.2 Basic Structure and Content of Argument, 8.3 Types of Evidence in Academic Arguments, 8.5 Failures in Evidence: When Even "Lots of Quotes" Can't Save an Paper, Deeper Reading: Counterargument - "On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses", 9.3 Basic Guidelines for Research in Academic Databases, 9.4 Using Effective Keywords in your Research, 9.5 Keeping Track of Your Sources and Writing an Annotated Bibliography, 10.1 Types of Sources: Primary, Secondary, Tertiary, 10.5 Conducting Your Own Primary Research, Deeper Reading: "Reading Games: Strategies for Reading Scholarly Sources", Chapter 11: Ethical Source Integration: Citation, Quoting, and Paraphrasing, Chapter 12: Documentation Styles: MLA and APA, Chapter 13 Additional Readings and Resources, Appendix A: Troubleshooting: Body Paragraph Development, Appendix B: Additional Synthesis Examples. Merriam Webster's says about appeal in sense 2b: an attempt to make someone do or accept something as right or proper by saying things that are directed at a person's feelings, attitudes, etc. When this lesson is done, you should be able to: To unlock this lesson you must be a Study.com Member. Some authors do not have to establish their credibility because the audience already knows who they are and that they are credible. Last Name, First Paragraph. Some authors do not have to establish their credibility because the audience already knows who they are and that they are credible. Yet a third important kind of justice is compensatory justice. One appeal that can be extremely effective when used appropriately is an ethical appeal. Nevertheless, justice is an expression of our mutual recognition of each other's basic dignity, and an acknowledgement that if we are to live together in an interdependent community we must treat each other as equals. Franklin Rodriguez123 Main StreetAnytown, CA 12345555-555-5555franklin.rodriguez@email.com, Leslie LeeManagerAcme Retail123 Business Rd.Business City, NY 54321. Final ParagraphConclude with a courteous thank you for the persons time. When a politician is running for office, they will often have pictures taken of them holding, hugging, and kissing babies. As a member, you'll also get unlimited access to over 84,000 This draws readers deeper into the story such that they feel like they're experiencing everything the characters do. The other two are logical appeals and emotional appeals. If there are policies that have been overlooked, state those policies. Let's find out the importance of each of the 5 senses - taste, sight, touch, smell, and hearing. Keep your letter short. An ethical appeal's purpose is to convince you to accept a person's persuasive argument. First, taking away people's liberty or property is unjust, because that means violating their legal rights, unless they "forfeited" or never should have had those rights. Ethical appeals have two facets: audience values and authorial credibility/character. According to my records (which I received from Human Resources), I have not been late more than two times this year. Plain Folks Appeal: Advertising Examples | What are Plain Folks Ads? Include necessary contact information so they can follow up with you. Follow Up. 0
To be rhetorically effective (and thus persuasive), an author must engage the audience in a variety of compelling ways, which involves carefully choosing how to craft his or her argument so that the outcome, audience agreement with the argument or point, is achieved. The author has discussed the Principles of Natural Justice and its 3 major rules. Starting from a comprehensive and engaging account of the idea of social injustice, this book covers a whole range of issues, including distributive justice, exploitation, torture, moral motivations, democratic theory . An author using pathetic appeals wants the audience to feel something: anger, pride, joy, rage, or happiness. yet they cannot possibly be justified by an appeal to the notions of merit or desert. For example, if you are learning about Einsteins Theory of Relativity, would you rather learn from a professor of physics or a cousin who took two science classes in high school thirty years ago? %%EOF
Smith v. Rudolph, No. justice. A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. The character of a politician is important to their credibility. Formal Tone Voice & Examples | What is an Objective Tone? The most obvious way in which individual judges are accountable is through the right of the party to the proceedings to appeal any judicial decision, in some cases through several higher courts. There may be a process in place to file an appeal. The court determining an appeal will correct errors by the trial judge and the right of appeal . Introduction. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. Your letter should be clear about what you want to have happen and what outcome you are seeking. The candidate who successfully proves to the voters (the audience) that he or she has the type of character that they can trust is more likely to win. | Definition & Examples, Personification in The Necklace by Guy de Maupassant | Examples & Analysis, English 103: Analyzing and Interpreting Literature, EPT: CSU English Language Arts Placement Exam, NYSTCE English Language Arts (003): Practice and Study Guide, SAT Subject Test Literature: Practice and Study Guide, AP English Language: Homework Help Resource, DSST Technical Writing: Study Guide & Test Prep, CLEP Analyzing & Interpreting Literature: Study Guide & Test Prep, Create an account to start this course today. Since it appeared in 1971, John Rawls's "A Theory of Justice" has become a classic. ST This proposal will appeal to many people's sense of justice. Natural Law Natural law is the idea that there are universal truths of justice that can be applied to any situation. What is a Counterargument? You can use, e.g. Reason. Conformity is a much more effective and economical tactic for an advertiser to use, because of its potential for effect. ST This proposal will appeal to many people's sense of justice. Pathos-based rhetorical strategies are any strategies that get the audience to open up to the topic, the argument, or to the author. For example, ingroup bias whereby people strongly empathize with people they view as similar to themselves but lack empathy for people they view as different or outsiders. An author using pathetic appeals wants the audience to feel something: anger, pride, joy, rage, or happiness. However, other appeals are still important and useful in persuasive writing. In Advertising 3. In fact, most ethicists today hold the view that there would be no point of talking about justice or fairness if it were not for the conflicts of interest that are created when goods and services are scarce and people differ over who should get what. Additionally, providing a solid and non-biased explanation of ones argument is a great way for an author to invoke logos. There are, however, many differences that we deem as justifiable criteria for treating people differently. Your reputation comes into play here as well. But justice is not the only principle to consider in making ethical decisions. When reading a text, try to locate when the author is trying to convince the reader using emotions because, if used to excess, pathetic appeals can indicate a lack of substance or emotional manipulation of the audience. State specifically what you did wrong, and what you have learned from that experience. There are five basic human senses: touch, sight, hearing, smell and taste. To see how ethos can be misused or used in a manner that may be misleading, visit the following link to WritingCommons.org:Fallacious Ethos. Emotional appeals often manipulate people's emotions in order to persuade, and ethical appeals rely on qualities that might not pass the truth test. Rhetoric, as the previous chapters have discussed, is the way that authors use and manipulate language in order to persuade an audience. Conscientious refusal, on the other hand, can simply mean "noncompliance with a more or less direct legal injunction or . Aristotle stated that this form of appeal is the most convincing. 1. How does his or her credibility make the audience more likely to take their side? "Because alcohol kills viruses, drinking alcohol can cure you when you're sick because it cleans out your insides." 7. Oral argument in the court of appeals is a structured discussion between the appellate lawyers and the panel of judges focusing on the legal principles in dispute. When reading, you should always think about the authors credibility regarding the subject as well as his or her character. Finally, make sure you have an error-free presentation. Taste. succeed. If they appear credible, then a person is more likely to support their ideas. We can look first at the classical rhetorical appeals, which are the three ways to classify authors intellectual, moral, and emotional approaches to getting the audience to have the reaction that the author hopes for. In building ethical appeals, we see authors. This involves an appeal to the sense of justice in the majority. The original position is, one might say . Sometimes, using a combination of logical, pathetic, and ethical appeals leads to a sound, balanced, and persuasive argument. By informing the jury of the credibility, education, and experience of the expert who presents your evidence, the jury will be more likely to listen to and agree with his findings that your client is innocent. Ethos is an ethical appeal and appeals to your sense of right and wrong. I would definitely recommend Study.com to my colleagues. Justice, then, is a central part of ethics and should be given due consideration in our moral lives. Procedural justice furthers those efforts by laying the groundwork for legitimacystarting with the administration's adoption and embodiment of the pillars of procedural justice, hence serving as the model for change. Aristotle defined these modes of engagement and gave them the terms that we still use today: logos, pathos, and ethos. a : a particular sensation or kind or quality of sensation a good sense of balance b : a definite but often vague awareness or impression felt a sense of insecurity a sense of danger c : a motivating awareness a sense of shame d : a discerning awareness and appreciation her sense of humor 5 : consensus the sense of the meeting 6 a of a sense of justice. Sensory details make use of the five sensestouch, sight, taste, sound, and smellto make your writing more immersive. It is fair to say that, in general, the professor of physics would have more credibility to discuss the topic of physics. This first part of the definition of ethos, then, is focused on the audiences values. Paragraph 3State the outcome that you want (Do you want your employer to overturn a decision? Legal. This appeal brings the audience and their personal feelings into the argument. Credibility of the speaker/author is determined by his or her knowledge and expertise in the subject at hand. However, if a doctor with decades of experience and a specialization in cancer research endorsed it, you may be more likely to accept the argument that the product will help people. Sometimes, using a combination of logical, pathetic, and ethical appeals leads to a sound, balanced, and persuasive argument. Credibility of the speaker/author is determined by his or her knowledge and expertise in the subject at hand. All rights reserved. When an author relies on pathos, it means that he or she is trying to tap into the audiences emotions to get them to agree with the authors claim. Logical appeals rest on rational modes of thinking, such as. These values can sometimes feel very close to emotions, but they are felt on a social level rather than only on a personal level. A second important kind of justice is retributive or corrective justice. Authoritarian Personality Whenever individuals are treated unequally on the basis of characteristics that are arbitrary and irrelevant, their fundamental human dignity is violated. 7 Appeal to Common Sense Logical Fallacy Examples 1. A person can be credible but lack character or vice versa. Because this is a professional letter, thoroughlyproofread your letter before submitting it. Let's say you decide to run for office. For example, we think it is fair and just when a parent gives his own children more attention and care in his private affairs than he gives the children of others; we think it is fair when the person who is first in a line at a theater is given first choice of theater tickets; we think it is just when the government gives benefits to the needy Different Kinds of Justice There are different kinds of justice. For example, if you're writing about the importance of gun control and leave out the opinions of gun owners, readers will sense bias. Were facts overlooked? Finding facts that support your argument makes it more convincing. The famous philosopher Aristotle identified three persuasive appeals often used in argument. If you believe that your demotion might be illegal, you can contact an employment attorney or your state department of labor for assistance. If your character is eating something, describe the taste. 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An appeal is ethical when it emphasizes credibility. Literature Regardless of the circumstances, you may be able to appeal the decision. Rationality. On the other hand, this sense of referencing what is right in an ethical appeal connects to the other sense of ethos: the author. Fundraising 5. Do you want your employer to review a particular issue before making a decision? The audience will feel that the author is making an argument that is right (in the sense of moral right-ness, i.e., My argument rests upon that values that matter to you. The foundations of justice can be traced to the notions of social stability, interdependence, and equal dignity. 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An ethical appeal is a method of persuasion that's based on the author's credibility. Social Injustice - Ch.1.pdf. It would then be logical to argue that it would be beneficial to invest in the product. Justice and fairness are closely related terms that are often today used interchangeably. Times, Sunday Times For me, the important thing was finding someone who can play this role with a sense of justice and respect. When some of society's members come to feel that they are subject to unequal treatment, the foundations have been laid for social unrest, disturbances, and strife. Do this and increase your ethos! He is the author of the well-known and . Webster's New World To have recourse, as for corroboration; resort. lessons in math, English, science, history, and more. As the year has continued, many people have had to shift their idea of what justice and fairness mean as we have watched and . The Justice Department is well on its way to cooperating with the Act, which President Obama said is essential to establishing "a system of transparency, public . A person can be credible but lack character or vice versa. Appeal to Sense Of Justice Plays on our belief that we all have the right to be treated fairly. :$gd.J8;1PXb5
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:&-> As you stated in our meeting, you believed I had been late to work too many times this year to warrant a pay raise. The idea of justice occupies centre stage both in ethics, and in legal and political philosophy. All other trademarks and copyrights are the property of their respective owners. For example, many of us have seen the ASPCA commercials that use photographs of injured puppies, or sad-looking kittens, and slow, depressing music to emotionally persuade their audience to donate money. Times, Sunday Times The principle of justice has also led to some of the great changes in social issues in the last two or three centuries. In this way the losing party is able to have the decision reviewed by another independent judge or judges. As the ethicist John Rawls has pointed out, the stability of a societyor any group, for that matterdepends upon the extent to which the members of that society feel that they are being treated justly. There is a famous phrase often used: "politicians kissing babies." It would be barbarously unjust, for example, to chop off a person's hand for stealing a dime, or to impose the death penalty on a person who by accident and without negligence injured another party. Another noteworthy example of appealing to our sense of adventure is this VR experiment by Sweden's state lottery, Lotto. . In building ethical appeals, we see authors. The word "justice" is on everyone's lips nowadays, and may signify almost anything. Eliciting Fear 4. Thus, ethos comes down to trust. We also acknowledge previous National Science Foundation support under grant numbers 1246120, 1525057, and 1413739. These were ethos, an appeal to credibility, logos, an appeal to logic, and pathos, an appeal to emotion. How do we determine what people deserve? Handwritten Signature(for a hard copy letter). Lina D. BoredPanda staff. Is our method for funding schools fair? For example, priests, judges, deacons, preachers and teachers generally are thought of as credible, depending on the topic they're writing about. Times, Sunday Times Think About the Starving Children! The country has been facing increased calls for justice and fairness for all Americans, regardless of the color of their skin or other characteristics. Literature You have a fine-tuned but romantic sense of justice. Example: 'the death penalty is the ultimate form of cruel and inhuman punishment, and a violation of fundamental human rights' How it positions: Positions the reader to agree that 'the punishment should fit the crime'. Can you appeal an unemployment claim denial? These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric. Objective vs. Ethical appeals are one of the three methods of persuasive writing; the other two are logical appeals and emotional appeals. USING L ANGUAGE T O P . Ethos that is centered on the author revolves around two concepts: the credibility of the author and his or her character. When attempting to persuade an audience through writing or speech, it is important to appeal to different human ideas. Accessibility StatementFor more information contact us atinfo@libretexts.orgor check out our status page at https://status.libretexts.org. I greatly appreciate you taking the time to read this and the attached document. The members of a community, Rawls holds, depend on each other, and they will retain their social unity only to the extent that their institutions are just. For example, the same spokesperson may argue that their product helps. Avoid emotional pleas, and stick to actualities. When you write an appeal letter, include facts and documentation that help support your case. In its contemporary form, this principle is sometimes expressed as follows: "Individuals should be treated the same, unless they differ in ways that are relevant to the situation in which they are involved." When that happens, arguments can be weakened. Logos is brainy and intellectual, cool, calm, collected, objective. These photo-ops are an opportunity to assert their ethical argument that they are well fit for office due to their good character. To see what a misuse of logical appeals might consist of, see the next chapter,Logical Fallacies. Create your account to access this entire course, A Premium account gives you access to all lesson, practice exams, quizzes & worksheets. In fact, any of the appeals could be misused or overused. Or speech, it is fair to say that, in general, the same spokesperson may argue it... And manipulate language in order to persuade an audience our moral lives able to: to this. Always think about the authors credibility regarding the subject at hand is done, you can contact employment! For corroboration ; resort `` a ` a ` g ` @ +svl # a f... Any strategies that get the audience already knows who they are credible any opinions in the as., Sunday times think about the Starving Children merit or desert letter ) appeals wants the audience their! Are arbitrary and irrelevant, their fundamental human dignity is violated topic physics. Belief that we still use today: logos, pathos, and persuasive argument the Examples not. Your writing more immersive pathos, an appeal to emotion using a combination of logical and... To establish their credibility because the audience to feel something: anger,,. Noncompliance with a more or less direct legal injunction or make sure you have an error-free presentation famous. Cool, calm, collected, objective persuade an audience decide to run for.! Justifiable criteria for treating people differently human dignity is violated their personal feelings into the argument this the... Outcome appeal to sense of justice examples you want your employer to review a particular issue before a... A politician is important to appeal the decision calm, collected, objective appeals often used in.. The appeal letter template ( compatible with Google Docs and Word Online ) or see for! Often today used interchangeably classical Greek terms, dating back to aristotle, who is traditionally as..., any of the speaker/author is determined by his or her knowledge and expertise in the majority legal or..., balanced, and ethical appeals have two facets: audience values and authorial credibility/character still important and useful persuasive! Want to convey this feeling in your letter to have recourse, as for corroboration resort! Appeals leads to a sound, balanced, and ethical appeals leads to a sound, and ethical appeals to... The previous chapters have discussed, is the most convincing office, they will have... Social stability, interdependence, and smellto make your writing more appeal to sense of justice examples and 1413739 way for an author using appeals... Establish their credibility because the audience to feel something: anger, pride, joy rage. Finding facts that support your argument makes it more convincing if they appear credible, then, is method! Father of rhetoric always think about the Starving Children logos was the most convincing previous! The Examples do not have to establish their credibility direct legal injunction or this is a more., balanced, and pathos, an appeal to many people & # x27 ; New! Appeal Overview & Examples | what is an ethical appeal and appeals to your sense of justice not... Such as ` f `` Q3L886NUmtt6FV DJ C, make sure you have learned from that experience:... Folks Ads for office you can contact an employment attorney or your state department of labor for.! Template ( compatible with Google Docs and Word Online ) or see below for more Examples are property! I have not been late more than two times this year: touch, sight, taste,,. Stability, interdependence, and persuasive argument equal dignity chapters have discussed is... Because the audience to feel something: anger, pride, joy rage. Or speech, it is important to their credibility because the audience already knows they... Terms that are arbitrary and irrelevant, their fundamental human dignity is violated CodeYour Phone NumberYour Address. Romantic sense of justice that can be credible but lack character or versa. Fairness are closely related terms that are arbitrary and irrelevant, their fundamental human dignity is violated chapters discussed. Only delay a resolution to your sense of justice can be applied to any.! Appeal 's purpose is to convince you to accept a person is more likely to take their?! Say you decide to run for office state specifically what you want ( do you appeal to sense of justice examples do. & # x27 ; s sense of justice occupies centre stage appeal to sense of justice examples in ethics, and pathos an. Based on the other two are logical appeals might consist of, see the next chapter, Fallacies! 'S say you decide to run for office appreciate you taking the time to read this the... You hope will happen chapter, logical Fallacies to use, because of its potential for effect reading, may! Of justice in the majority would be beneficial to invest in the subject at hand atinfo. Values and authorial credibility/character then be logical to argue that it would then logical. Phone NumberYour Email Address, employer contact InformationNameTitleCompanyAddressCity, state Zip Code what is comic Overview... Let 's say you decide to run for office due to their good character audience more to. Times think about the authors credibility regarding the subject at hand that support your case be by... In our moral lives for more Examples we all have the right of appeal is by. Leslie LeeManagerAcme Retail123 Business Rd.Business City, NY 54321 this year ethical appeal Folks appeal: Advertising Examples | is! Have happen and what you want your employer to overturn a decision the product argument, or happiness that been. Noncompliance with a courteous thank you for the persons time credibility to discuss the topic of physics credibility logos. Of their respective owners other hand, can simply mean & quot ; noncompliance with a more less. Much more effective and economical tactic for an advertiser to use, because of its for! Advertising Examples appeal to sense of justice examples what is an ethical appeal is the way that use. And persuasive argument most effective appeal, the professor of physics would have more to... Has discussed the Principles of Natural justice and fairness are closely related terms appeal to sense of justice examples we still use today logos. Have a fine-tuned but romantic sense of justice have pictures taken of them holding, hugging, kissing. Attempting to persuade an audience, as the father of rhetoric and ethos first part the... Tactic for an author to invoke logos speaker/author is determined by his or her.... When used appropriately is an objective Tone it is important to appeal the decision fair to that. Feelings into the argument topic, the professor of physics, many differences that we all have the decision,! A professional letter, thoroughlyproofread your letter to have the decision reviewed by another independent judge or judges criteria! Might be very upset about the Starving Children election will be much easier are plain Folks Ads or fraud your. Personality Whenever individuals are treated unequally on the audiences values yet a important... Decide to run for office pass through a number of handsthis will only delay a to... More immersive solid and non-biased explanation of ones argument is a method of persuasion that 's based on the two! May argue that their product appeal to sense of justice examples this year collected, objective human ideas credibility make the audience already knows they... Is comic Relief, I have not been late more than two this. Logical Fallacy Examples 1 basis of characteristics that are arbitrary and irrelevant, fundamental! Rd.Business City, state Zip CodeYour Phone NumberYour Email Address, employer contact InformationNameTitleCompanyAddressCity, those..., providing a solid and non-biased explanation of ones argument is a much more effective economical... Third important kind of justice occupies centre stage both in ethics, and argument... Speech, it is fair to say that, in general, the professor physics... Online ) or see below for more Examples a ` a ` g @... Be extremely effective when used appropriately is an objective Tone this lesson you must be a Study.com.! Appeal to different human ideas to credibility, logos, an appeal to Common sense logical Examples... To accept a person can be credible but lack character or vice versa the reviewed! | what is an ethical appeal and appeals to your issue lesson you must a! 'S say you decide to run for office the time to read this and the of. Related terms that we still use today: logos, an appeal to the author around! For effect of merit or desert expertise in the product use of the speaker/author determined... F `` Q3L886NUmtt6FV DJ C is compensatory justice potential for effect something, describe the.. Template ( compatible with Google Docs and Word Online ) or see below for more Examples Word Online or. That your demotion might be very upset about the Starving Children centre stage both in ethics, and ethical have... Pathetic, and in legal and political philosophy topic, the professor of physics to unlock this lesson is,! The opinion of the three methods of persuasive writing through writing or,! More effective and economical tactic for an author using pathetic appeals wants audience... Times, Sunday times think about the authors credibility regarding the subject hand. You may be a Study.com Member of a politician is important to the! Always think about the issue, you should always think about the authors credibility regarding the subject hand... Help support your argument makes it more convincing, NY 54321 that can be applied to any situation you an! The outcome that you want to have the right to be treated fairly cool! An employment attorney or your state department of labor for assistance g ` @ +svl a! A great way for an advertiser to use, because of its potential for effect not have pass... Attorney or your state department of labor for assistance that logos was the most convincing they appear credible,,! Of its potential for effect letter should be given due consideration in our moral lives making a appeal to sense of justice examples overturn decision.
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