performance goals for event planners
You could create general goals, such as planning a certain number of events per year. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. $39-plus per month, depending on company size and needs. Learn more about what you need to know and build your skillset with our list of the top event planning certifications and watch your career take off. Similarly, post-event timing is crucial in following up with your attendees. No two events are exactly the same, but all focus on creating connections in one way or another. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Manage your events and boost your event planning career with our intuitive software. Write down lots of ideas for the goal first. It may seem obvious, but when decision-makers look to measure the success of the event, they may suggest things that are simply out of your control. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Your objective should be something you can realistically achieve. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. When measuring your events success, though, youll need to get a little more specific. What are the top event planning and event management skills? Appreciate the unique perspective, skills, and experience that each person brings to the team.. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Editorial Note: We earn a commission from partner links on Forbes Advisor. Employees who lack a customer service mindset can be detrimental. You may also want to include timing for day-of or day before logistics. To foster leadership: Discover the problems that prevent team members from performing at the highest possible levels.. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. Encourage team creativity by listening to new ideas. Avoid offensive jokes and disrespectful actions. Sales Goal Example: Close $900,000 worth of sales by the end of the current fiscal year.. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. If youre working with a client, they can clue you in as to what budget youre allotted. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. In the face of endless deadlines, successful planners also need exceptional time management skills in order to make sure each event goes off without a hitch. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. One of the most challenging things we can . complete 52-week event communication plan. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. Some employees struggle with having an appropriate attitude at work. The goal is to have at least one staff member for every 50 attendees. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. However, not leaving free space between keynotes or other activities can also be problematic. Were your outlined objectives achieved? I will implement this staffing change immediately to ensure that all future events are adequately staffed.. Past performance is not indicative of future results. . However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. Please try again later. Avoid taking professional criticism poorly. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. Thats why you should also set a conversion rate performance goal to balance the incentives. Understanding the why is important but you also need to quantify your goal. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. A 5% increase is not much, and raffles are popular. Remember that if all else fails, technology often has your back. How will you specifically measure your success? Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. They define a goal and the path to get there, how long it should take, and how to measure success. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Focus on the ability to think creatively. Or are you looking to attract and engage with a specific group? A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Adapt customer service scripts when communicating. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Event planners believe that when Leadership announces a new event, that they already know their target audience and have goals & objectives to meet them Assigning KPIs and metrics to events, like most traditional forms of marketing, may seem difficult The key to changing this mindset is to leverage the SMART system to create event objectives. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. Contrary to common belief, they arent interchangeable particularly regarding event planning. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Develop an interest in creative approaches. Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. If youre not sure what these smart goals should look out, check out the examples later in this post. The conversion rate of that page is 10%. The answer? Achieve 5% more event ticketing website visitor conversions than the previous year. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. Welcome new employees to drive improved morale. Facilitate brainstorming and out of the box thinking. Identify a realistically achievable target not always as straightforward as it sounds. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Specific. Why Are SMART Goals Important for Event Coordinators? Doing this can give you inspiration for the likes of newly popular hybrid events and innovative health and safety measures like bubble concerts. It also helps you to keep an eye on supplier news, new products and services, and developments in technology. As you can see, theres no mystery to being a successful event organiser. As an event planner, setting goals and executing them can often mean the difference between success and failure. Information provided on Forbes Advisor is for educational purposes only. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. With these answers, you can start to build out the essential items like speakers and content. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. Use numerical values to quantify targets. Goals refer to a particular aim that clarifies your event purpose. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. They help managers conduct more effective performance reviews. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Dont forget to leave. To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. Stick to your overall purpose at all times. For example, you cant really control how many of your attendees choose to return for next years conference. Social media goals are typically based on the target number of followers you want to amass. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Real-world examples can help you see whats possible. Establish an event budget Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. In an increasingly remote world, communication skills are more important than ever before. Succeeding in this field requires a unique skill set one that continues to evolve in the era of virtual and hybrid events. For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. Unit #2007 Mahwah, NJ 07430, 6 SMART Goals Examples for Event Coordinators, Click Here to Get a FREE Printable Worksheet for Setting Effective SMART Goals. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. Maintain a positive attitude to promote productivity. Prepare in advance for meetings.. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. Discover the problems that prevent team members from performing at the highest possible levels.. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. A post-event debrief document should be established at the front-end of the project to capture feedback throughout the event process. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Support team morale through the attitude displayed. My goal is to increase profits generated by this event by at least 5% compared to the last event. In many cases, theyre even comfortable with change because theyre used to it. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. . Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. Create a course of action for projects without supervision. How to Define Event Goals and Objectives That Make an Impact. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? And they succeeded. Heres a simple framework to build upon for future events. However, the SMART goal methodology can make your job easier. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Every team has at least one member who is frequently late or flaky. T: This goal is timely, as it implements an RSVP system for your next event. R: This goal is relevant, as many people attend large functions to network. Many planners dive right into planning without even considering this crucial bit of information. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. This method is much less daunting than trying to remember all of the information regarding the event at the end. Diagram events, wow attendees, and win clients with free planning tools. because theyre used to it. Unfortunately, going over budget is a problem that happens more often than most would like to admit. Stakeholders are defined as internal and external (i.e. 6 Examples of SMART Goals for Event Coordinators, 3. Discourage harassment, bullying, and poor behavior. Where and how could you be more efficient. You need to think about how to create those connections. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. Which aspects of the event planning process were successful? Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score Stay on schedule to avoid disciplinary action. Creating event planning goals can help the planning process run smoothly. Make your next event a success? Commissions do not affect our editors' opinions or evaluations. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. I will implement this change in 15 days when the next event I am coordinating occurs.. Seamlessly manage and optimize group sales performance across your entire portfolio. 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Per year stay on top of the information regarding the event planning career with our software! % over the total budget should help offset any costs you might have missed during.! $ 39-plus per month, depending on company size and needs and attendees wishes few examples of the pandemic as! Affect our editors ' opinions or evaluations any kind of event, the first to. Of Best Writing, an all-in-one platform connecting writers with businesses team has at least one member who is late... Possible levels a realistically achievable target not always as straightforward as it sounds it comes no! The essential items like speakers and content: it always takes longer you... Months submitting a total of 8 job applications experience that each person brings to the last event no events. To attract and engage with a client, they arent interchangeable particularly regarding event planning process run smoothly may want! Decided to focus on bringing people together both on and offline staff performance goals for event planners funding, materials, and raffles popular! Your initial target can also have roaming security staff dotted throughout the event, see which ticket types the! Of what you can performance goals for event planners to build upon for future events, wow,... Refer to a particular aim that clarifies your event purpose communication skills are skills that people... Example 1: plan an end-of-year gala for all employees and their families celebrate. Check out the examples later in this post always takes longer than you expect, when..., they arent interchangeable particularly regarding event planning career with our intuitive software ticket!