In the end, optimizing all of the on-page factors helps ensure your page is shown on more searches. That way you get more traffic, and better quality traffic that leads to more conversions. When you combine all the on-page SEO factors together, they make up a crucial part of any SEO strategy. You can have tons of backlinks and a technically sound website, but without optimizing the on-page elements you still won’t be as successful. Yes, the content writing for existing page optimization and new posts includes one free round of revisions.
What are meta tags?
Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure on search engines. You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page. Keyword stuffing can be detrimental to your website and web page’s SEO.
- Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first.
- Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement.
- Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.
- Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.
- Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.
Steps to Conduct Keyword Research
A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings. All in One SEO provides an easy way to add author bylines to articles. You can also add a second byline for a reviewer or a fact-checker. Some types of schema markup can also add visual flair to your search snippets, and that can increase click-through-rates (CTRs), as Milestone Research has shown.
On-page SEO vs. off-page SEO: What’s the difference?
That’s why content is now a BIG part of any modern-day SEO strategy. And in this section we’ll show you the exact steps to creating the type of content SEO Anomaly that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put your keyword at the front of your title tag whenever possible.
The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”. In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text. Although focus keyword is a great tool to help you follow the best practices of keyword optimization, it can be a double-edged sword. Search engines can’t read the content of the image (at least not perfectly), but they can read the alt text that describes the content of the image. For H1 heading, you can use the same words as in title tag (it is actually a common practice), although you are not limited with the length here so much.
You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.