What is SEO in digital marketing?

The chapter focuses on enhancing online visibility through the optimization of websites to achieve higher rankings on search engine results pages (SERP). SEO involves improving both internal and external website elements such as keywords, meta tags, content quality, and link architecture. Techniques like keyword research, on-page SEO, content creation, technical SEO, and link building are…

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On-Page SEO Checker

The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural. To find keywords that are worth targeting, use Semrush’s Keyword Magic Tool. Changing the calendar year on posts without adding any updates to the content. Not only does Google…

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