Because of the variables involved with competition, inbound links, and the content itself, it’s nearly impossible to provide a definite timeframe. Your SEO goals should support your business objectives, whether that’s increasing brand awareness, driving more traffic, generating leads, or boosting sales. In the next article we’ll take a look at some methods for doing categorized keyword research that allows you to further prioritize content based on the popularity of categories of keywords.
Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. You may want to consider unpublishing some or all of these—just make sure to set up redirects. Here’s how to use advanced SEO techniques to optimize your site’s performance. I also recommend manually looking over your sitemap just to double-check that all of your site’s pages are listed here.
- People ask their voice searches devices a question in hopes of getting a direct answer.
- If you run a marketing agency for example, you might analyze results across client accounts to identify trends — information your competitors don’t have.
- AI can be used for competitor analysis by identifying backlink sources, keyword opportunities, and content gaps.
- You can also find out more on the author’s page by clicking the “Read more” link.
If you want more juice, you need to keep planting trees, picking fruit, and pressing fruit from them. You need to keep publishing new content, finding low-hanging keywords, and re-optimizing. All we need to do is skim this list for relevant internal linking opportunities. For example, take the top-ranking pages for “guest blogging.” These all also rank for “guest blogging best practices.” Our page doesn’t rank anywhere in the top 100 for that keyword. And it’s pointless to optimize pages for keywords that have no value for your business.
Content
The 5th step in this SEO tutorial is to keyword-optimize your content. That way, your content is super easy to read no matter what device someone is using. When you use a font that’s 15px, there’s no need to squint, pinch or zoom.
Of course, you won’t be able to manage everything using only Google Analytics. You’ll need to opt for paid plans in Ahrefs, Semrush, Majestic, and other advanced tools to manage your website. Stable growth of your backlink profile is one of the main cornerstones of your site’s success. You should always look for new possibilities to promote your website as it’s a great way not only to increase its rankings but also to reach more potential clients. At the same time, it’s not recommended to opt for black-hat techniques like link farms and PBNs.
Reverse Engineer Your Top Competitors
Look through the list to find sites that are niche and local directories. If you’re a business serving customers locally, you’ll want to appear on local “map pack” search results too. This will make our blog post more comprehensive and help us create high-quality content. Here’s a quick list of advanced link building tips that I’ve picked up over the years.
The Search Atlas SEO Software Platform, on the other hand, offers a powerful all-in-one solution for more advanced and scalable SEO strategies. The Search Atlas Link Gap Analysis Tool helps you identify the backlink gap between your website and competitors. The Search Atlas Keyword Gap Tool shows high-value terms your competitors rank for but you don’t and highlights gaps in your content strategy. Improving technical SEO significantly improves overall search performance by removing barriers that might prevent search engines from properly understanding and ranking your content. Improving technical SEO often leads to a better user experience through faster page loading, proper mobile rendering, and intuitive site navigation.
Just reach out to the creators with your proposal, and if you qualify, they will respond and feature you in their content. Another easy way to find these opportunities is to follow one of the top influencers in your industry. Type in “Guest post” + “influencer name” on Google to instantly view all the websites they have tapped so far. Add those websites to your list of prospects and start reaching out with tailored pitches. This is a no-brainer, but if you still haven’t made the most of all high-quality local listings relevant to your business, you’re missing out.
Shoulder Niches are closely-related topics that you can easily create awesome content around. So to get more traffic from those search queries, I’d just need to sprinkle those terms into my post. Google’s Hummingbird update allows Google to go beyond simple keywords. Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. You probably already know that you should add keywords to pages that you want to rank.
As a result, new websites with few links have less authority in the eyes of search engines. While time can fix this, BHS Links building quality backlinks can help Google recognize your authority more quickly. When ranking your content, search engines look for signs that other users have found it helpful. Lots of relevant links from high-authority websites are a big green flag.