Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services. If you have existing keyword targets, we can analyze your choices and your performance for each of them here; otherwise, we can help you generate a vision for the future. We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies. Our process is scalable, regardless of the size of your website content. The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit.
Loading up blog content like the AI-generated one in the image above, you can see metrics like how long the post should be, text readability, relevant keywords you can add to the copy, and keyword density. One of the more unique audit features is the ability to explore the audit by structure. This interface shows you how metrics like HTTP status code, content type, traffic, and indexability stack up on structural levels based on your site’s hierarchy. This can help you potentially diagnose those hard-to-find structural issues when you can’t figure out why performance is down even though you’re seemingly doing everything right. I also like the flexibility of SE Ranking’s audit tool, which allows you to name individual audits, sort them into groups, hide resources, and set allowed/disallowed URLs.
How to Do an SEO Audit (Step by Step)
With the Site Scan tool, you can crawl your site on demand to check for common SEO issues. The Bing search engine is often overlooked but it can be a valuable source of relevant traffic just like Google. With Screaming Frog SEO Spider, you can schedule crawls to run at specific intervals and automatically export the data wherever you like, including Google Sheets.
At a page level, if you want search engines to index a URL, it generally needs to return a 200 HTTP response status code. A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time.
Verify that all interactive elements, like buttons and form fields, are easily tappable (at least 48×48 pixels) with sufficient spacing between clickable elements. Test form functionality on mobile, making sure fields are easy to complete, keyboard types are appropriate (numeric keypad for phone numbers, etc.), and form submission works smoothly. Review media playback on mobile devices, confirming videos and audio play correctly without causing layout issues or requiring plugins. A holistic website audit is a strategic asset for long-term SEO success.
Keyword Research
The Bold Orange SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in SEO Anomaly on areas of focus for that site.
- Each issue is tagged with its importance level, so you won’t waste time on minor issues while major problems go unattended.
- This is great for prioritizing keywords by metrics like volume and difficulty.
- Discover images with missing alt text and images that you should compress in your SEO Checker report.
- Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data.
- Utilizing faceted navigation brilliantly may be the single thing separating the top sites from the pack.
Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.
They can also be a pain in the ass for users trying to navigate from one page to another. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages. They also help users looking through search results determine the content of your page, and as such, act as promotions for your content.
Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience.
Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives. However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline. An SEO audit tool will uncover website deficiencies that are holding your site back in terms of organic rankings, and help you create quality content for SEO that can get your articles ranking on Google. It’s difficult to talk about audits as a whole as the requirements of each vary so much.