This research supports the idea that higher rankings generate more clicks. Along with strong content, backlinks can help you get on the first page of Google. Semrush’s SEO Content Template will give you SEO recommendations based on the top 10 results for your target keywords. One of the easiest ways to find related keywords is to review your competitor’s top-ranking keywords. For example, searching Google with the keywords “best dog toys” and “good toys for dogs” produces similar results.
Tracking and Indexing Best Shopify SEO Apps and Third-Party Tools
- That correlates with a lot of signals of perhaps success with search.
- It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything.
- I have written about a number of link building tactics in the past, but your focus should really be on great content and building relationships.
- Expertise refers to the credibility and experience of your author(s).
- Not only should your pages be straightforward to navigate, but it should also look professional and attractive.
Which can lead Google to show your content more prominently in search results. Basically, this involves adding new insights, perspectives, or original data that other content lacks. It can also boost clicks and conversions by aligning with what users expect to find. For example, people who search “best running shoes” generally want an article with BHS Links information and recommendations. Boosting existing rankings tends to be quicker and easier than establishing new rankings.
Images should also be a consideration, as providing more engaging imagery can make all the difference for users. Many of us get so fixated on optimizing content for Google that we forget what the end game is – to reach a highly targeted set of humans. If your website is not responsive, you will have a higher bounce rate, which in turn will negatively affect your ranking.
Getting featured on Google Play
Then you can reach out to them and ask them to link to your relevant page instead. In fact, WordPress reports that 70 million new posts come out every month. And in my experience, people decide to bounce or not bounce largely based on what they see here. When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy. Second, I looked at what was already ranking on the first page.
Tips for Ranking Higher
They serve as additional touchpoints for potential customers to discover and verify your business information. You can also use the Schema Generator feature to add schema markup to your pages with just a few clicks. Schema markup is a type of structured data that helps search engines better understand your pages’ content and context.