The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural. To find keywords that are worth targeting, use Semrush’s Keyword Magic Tool.
- Changing the calendar year on posts without adding any updates to the content.
- Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience.
- Page speed is the amount of time it takes to fully display the content of a landing page.
- For example, this post was targeting the keyword “how to get more traffic”.
- Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers.
Use Short URLs
In addition, you’ll also need to optimize the file size of your images. If you want your site to load efficiently, you need to optimize your images. Your target keywords should have a high search volume, meaning there should be a decent number of people who are searching with that keyword. Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic.
By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.
📝 47. Improve Content Structure On User Experience
(If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail). Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs. Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings.
The more depth of information there is…The more valuable it will be perceived by a search engine’s crawlers. You are creating content with a depth of information that is also enjoyable to read. Add your own expert insights and unique experiences to differentiate your content from every other piece on the same topic. Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content.
Finally, minify HTML, CSS, and JavaScript to reduce file sizes. Removing unnecessary spaces, comments, and formatting speeds up browser transmission and processing. This optimization reduces latency and improves overall loading time. Reducing the number of redirects on your site also improves speed.
Images can enhance the visual appeal and engagement of web pages. Plus, optimizing images with alt tags (more on that below) can help drive traffic from image search results. Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
Content Quality
For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on BHS Links screen readers. Internal links are the links that point from one page of your website to another.
Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others. But in most cases, the closer your keyword is to the front of your title tag, the better.